Multifamily Marketing News & Resources

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Nurture Boss Blog Posts
Nurture Boss announces new Follow Up Aware feature!Artificial IntelligenceNew Feature
October 26, 2023

Follow Up Aware: New Feature Breakdown

At Nurture Boss we are constantly releasing new features for our customers. This post is to talk about the new Follow Up Aware feature! Which new features to build are…
Jacob Carter
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Nurture Boss announces new Price Drop & Availability Alerts feature!New Feature
October 23, 2023

Price Drop & Availability Alerts: New Feature Breakdown

At Nurture Boss we are constantly releasing new features for our customers. This post is to talk about the new Price Drop & Availability Alerts feature! Which new features to…
Jacob Carter
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Marketing & Operations in MultifamilyLead NurtureMarketing AutomationMFH Marketing
August 16, 2023

Marketing & Operations in Multifamily

How close are your marketing and ops teams? Connected at the hip, going out to happy hours together, a polite nod when passing in the hallway, mortal enemies?! Marketing &…
Jacob Carter
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Renewal LeadsCustomer ServiceResident Retention
June 1, 2023

What Are Renewal Leads?

We are starting to see a term more and more in multifamily. "Renewal Leads". But what are renewal leads and why are we using this new term to describe them?…
Jacob Carter
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Lead to Lease, What To AutomateLead NurtureMarketing Automation
May 24, 2023

Lead to Lease: What To Automate

The lead to lease lifecycle is being automated more and more in 2023 within multifamily and apartment marketing. The top concern I am hearing is where do we draw the…
Jacob Carter
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Lead to Lease ConversionLead GenerationLead NurtureLease RenewalsMFH Marketing
April 20, 2023

Lead to Lease Conversion of the Future

This article is meant to describe where we could be in multifamily marketing and how we view the lead to lease lifecycle. We have the technology to do it, but…
Jacob Carter
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multifamily lead stagesLead NurtureLease RenewalsMarketing AutomationMFH MarketingResident Retention
March 29, 2023

Apartment Marketing in 2023: Part 5 of 5

In the last four apartment marketing posts (Part 1, Part 2, Part 3, and Part 4) we talked about marketing’s role in MFH rolling deeper into operations, what the first things…
Jacob Carter
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Hyper-Personalized Apartment Marketing with Nurture BossLead NurtureMarketing AutomationMFH Marketing
February 22, 2023

Apartment Marketing in 2023: Part 4 of 5

In the last three apartment marketing posts (Part 1, Part 2 and Part 3) we talked about marketing's role in MFH rolling deeper into operations, what the first things to focus…
Jacob Carter
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Measuring Apartment MarketingLead NurtureMarketing AutomationMFH Marketing
February 2, 2023

Apartment Marketing in 2023: Part 3 of 5

In the last two posts (Part 1 and Part 2) we talked about marketings role in MFH rolling deeper into operations and what the first things to focus on post…
Jacob Carter
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Apartment Marketing in 2023 - Speed to LeadArtificial IntelligenceLead NurtureMFH MarketingText Messaging
January 23, 2023

Apartment Marketing in 2023: Part 2 of 5

In the last post (Apartment Marketing in 2023: Part 1) we talked about marketing's role and how a deeper blending with operations makes a ton of sense. We talked about…
Jacob Carter
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Apartment Marketing in 2023Lead GenerationMarketing AutomationMFH Marketing
January 13, 2023

Apartment Marketing in 2023: Part 1 of 5

As you can tell by the title, the length of this series is still TBD (edit: turned out to be a 5 parter!). But what I do know is that…
Jacob Carter
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Customer Journey with Nurture BossLead NurtureMarketing Automation
December 8, 2022

Orchestrating the Customer Journey: Getting Ahead of New Renter Expectations

In almost any industry, change is just a part of the game, and multifamily is no exception. From manually aggregating pertinent information into guest cards to providing virtual leasing and…
Jacob Carter
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Changing Strategies in The Apartment IndustryUncategorized
October 12, 2022

Changing Strategies in The Apartment Industry for Marketing and Operations

In September the Nurture Boss Customer Council convened to discuss a wide variety of topics and trends within Multifamily including changing strategies in the apartment industry. One of those topics…
Jacob Carter
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Leasing To Gen ZLead NurtureMarketing AutomationMobile MarketingText Messaging
September 21, 2022

Leasing To Gen Z

Baby Boomers visited leasing offices in person and filled out leasing applications by hand. Generation X and millennials preferred follow ups via email and phone calls. Leasing to Gen Z,…
Jacob Carter
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Communication FundamentalsLead NurtureMFH Marketing
August 8, 2022

Communication Fundamentals for Onsite Teams – Part 3

Welcome to part 3 of this 3 part series! In this series we are exploring the communication fundamentals for onsite teams and going over 3 building blocks. In part 2…
Jacob Carter
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Communication FundamentalsLead NurtureMFH Marketing
August 1, 2022

Communication Fundamentals for Onsite Teams – Part 2

Welcome to part 2 of this 3 part series! In this series we are exploring the communication fundamentals for onsite teams and going over 3 building blocks. In part 1…
Jacob Carter
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Communication FundementalsLead NurtureMFH Marketing
July 25, 2022

Communication Fundamentals for Onsite Teams – Part 1

Communication is the crux of all human interaction, including the day to day of onsite teams across the country. What you say, when you say it, and how you say…
Jacob Carter
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Increasing Lease ConversionsLead NurtureMarketing Automation
July 14, 2022

Increasing Lease Conversions in a Digital World

There is certainly no shortage of technology-driven strategies to help with increasing lease conversions at apartment communities and retain optimal occupancy rates. But with so many people searching for an…
Jacob Carter
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Automation Tactics in MultifamilyArtificial IntelligenceLead NurtureMarketing AutomationMFH Marketing
June 30, 2022

Automation Tactics in Multifamily That Work

Apartment operators are always searching for new and innovative tactics to increase lead-to-lease conversion rates and take their leasing strategies to the next level. On the flipside, today’s renters want…
Jacob Carter
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Good Marketing EmailsLead NurtureMarketing AutomationMFH Marketing
June 16, 2022

Good Marketing Emails

So what does a "good marketing email" look like and how do we send them? Take a look at some best practices Nurture Boss has identified after analyzing our internal…
Jacob Carter
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Nurture Boss Advisory BoardMedia
May 24, 2022

Nurture Boss Advisory Board

We are excited to announce the creation of our Multifamily Advisory Board! Below you can read a little about our debut members and their diverse background. Our broad brings decades…
Jacob Carter
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Renter Obsessed Blog PostLead NurtureStrategic PartnershipsTestimonials
May 14, 2022

Supercharge your Knock CRM with Nurture Boss

Let me take you back a couple of months to a perfect Napa day, at The Social Media Summit! It was my first time at the summit and frankly, I…
Jessica Carter
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Testimonials
April 29, 2022

Nurture Boss Testimonial with Lindsay Duffy

Our Director of Customer Success, Alejandra Mansilla, sat down with Claudia Giannetta, Director of Marketing at Fore Property, to discuss her experience with the Nurture Boss product and Nurture Boss…
Jacob Carter
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Knock®Lead NurtureStrategic Partnerships
April 21, 2022

Nurture Boss is Partnering with Knock®

We are very excited to announce our partnership with Knock! Combining the two technologies of Nurture Boss' hyper-personalized automated communications with Knock's CRM and analytics platform will enable targeted, personalized…
Jacob Carter
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Centralized LeasingCustomer ServiceLead NurtureMarketing Automation
April 1, 2022

Centralized Leasing

If you're like me, you are seeing more content on the internet about centralized leasing in the multifamily space (like this articles😎 ). When I see this, the next two…
Jacob Carter
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Nurture Boss Nelli The Bot IntroductionArtificial IntelligenceLead NurtureMarketing AutomationText Messaging
March 14, 2022

Introducing Nelli The Bot

Meet Nelli The market expects instant communication, but now more than ever, onsite teams do not have the time to provide consistent, timely, and personalized responses to prospects. While the…
Jeremiah Weise
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Hiring Pains in MultifamilyCustomer Service
February 10, 2022

Hiring Pains in Multifamily (And Everywhere Else)

I have witnessed first hand how the Great Resignation is impacting the industry I serve today – multifamily housing.
Jessica Carter
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Testimonials
January 27, 2022

Nurture Boss Testimonial with Claudia Giannetta

Our Director of Customer Success, Alejandra Mansilla, sat down with Claudia Giannetta, Director of Marketing at Fore Property, to discuss her experience with the Nurture Boss product and Nurture Boss…
Jacob Carter
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2022 Apartment Marketing TrendsMFH Marketing
December 29, 2021

2022 Apartment Marketing Trends

Understanding 2022 apartment marketing trends means giving renters what they want and how they want it. In order to be successful we will need to meet renters ever evolving expectations.…
Jacob Carter
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2021 at Nurture BossMarketing AutomationMFH Marketing
December 23, 2021

A Look Back at 2021

Wow 2021 has been an exciting year in multifamily. The bounce back from 2020 has exceeded everyone expectations! This is exciting for Property Management Companies, Asset Owners, and Vendors (like…
Jacob Carter
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Multifamily Marketing FunnelLead NurtureMarketing AutomationMFH Marketing
December 23, 2021

Multifamily Marketing Funnel Vitamins vs. Painkillers

Whoa catchy title. But let me explain. The concept of vitamins vs painkillers in the Multifamily marketing funnel can be broken down like so: treating root causes vs treating symptoms.…
Jacob Carter
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What Is Artificial IntelligenceArtificial IntelligenceLead NurtureMarketing Automation
November 30, 2021

What Is Artificial Intelligence & What Does It Mean For Multifamily?

Do You Use AI? Have you been asked this question recently? Have you asked someone this question recently? I'll bet the answer is yes to at least one of those…
Jacob Carter
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Text Messaging the Ultimate Form of EngagementMarketing AutomationMobile MarketingText Messaging
November 3, 2021

Text Messages: The Ultimate Form of Engagement?

It probably won't come as a shock to say that most Americans have a cellphone. According to Pew Research, that number is 97% in 2021 - a staggeringly high number.…
Jacob Carter
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Resident RetentionLease RenewalsResident Retention
October 10, 2021

Resident Retention: Why Aren’t Tenants Renewing?

Resident retention has always been a metric measured by property management companies and their teams. However, at Nurture Boss, we are noticing this topic becoming more and more prevalent. As…
Jacob Carter
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NAA ApartmentalizeMarketing AutomationNAA
September 23, 2021

NAA Apartmentalize 2021

Last month some of our team attended NAA Apartmentalize in Chicago. It took us a couple weeks to catch up, but now that we’ve had some time to digest and…
Jessica Carter
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Resident Renewal with Nurture BossLease RenewalsMarketing AutomationResident Retention
August 30, 2021

Happy Residents Means Higher NOI

The multifamily industry has been lucky with resident turnover rates continuing to fall through the COVID19 pandemic. Unfortunately, turnover rates still hover around 50% on average. A study by the…
Jacob Carter
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eviction moratorium continuedUncategorized
August 5, 2021

Eviction Moratorium Extended to October 3rd

CDC Extends Eviction Moratorium On August 3rd 2021 the CDC issued a new order to temporarily halt evictions in counties with heightened levels of COVID-19 cases effectively extending the eviction…
Jacob Carter
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post-pandemic multifamily marketingCOVID-19Marketing AutomationMFH Marketing
July 6, 2021

Amp Up Your Post-pandemic Multifamily Marketing

The COVID19 pandemic affected all of us. Thankfully, the world is beginning to return back to normal, however, some things will never be quite the same. According to a recent…
Jacob Carter
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Multifamily Social MediaLead GenerationLead NurtureMFH MarketingMobile MarketingUncategorized
June 15, 2021

Multifamily Social Media – 3 Reasons It Is So Important

We all know that social media has dominated the attention of humans around the world, but now more than ever multifamily social media is critical and should maintain a consistent…
Jacob Carter
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new marketing softwareMFH Marketing
June 7, 2021

How To Persuade Your Boss To Sign Up For A New Marketing Software

So you stumbled upon a new marketing software (aka Nurture Boss) and saw how much it could positively impact your community, but guess what, you're the only one excited about…
Jacob Carter
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Enhancing The Resident Experience For Your CommunityCustomer ServiceMobile MarketingResident Retention
May 14, 2021

Enhancing The Resident Experience For Your Community

Enhancing your resident experience should be top of mind when trying to create a build a happy community of long-lasting residents. For the residents in your community, their apartment is…
Jacob Carter
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Multifamily Marketing AutomationLead NurtureMarketing AutomationMFH MarketingMobile Marketing
April 29, 2021

Multifamily Marketing Automation For The Win

What is marketing automation? Marketing automation is all about using software to automate lead nurturing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and…
Jacob Carter
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Top SMS Messages That Prospects Actually Want To ReceiveLead NurtureMFH MarketingMobile MarketingUncategorized
April 15, 2021

Multifamily’s Top SMS Messages That Prospects Actually Want To Receive

In this day and age consumers are plagued with spam and promotional ads on a second-by-second basis; So what are multifamily's top SMS messages that prospects actually want to receive?…
Jacob Carter
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Resident RetentionLease RenewalsMFH MarketingMobile MarketingResident Retention
March 12, 2021

Building A Resident Retention Program That Works

One of the biggest questions any property management team can ask is ‘How can we increase resident retention?’.  The unfortunate truth is turnover is expensive. Between the cost to make…
Jacob Carter
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Humanize Your MarketingLead NurtureMFH Marketing
March 1, 2021

Humanized Marketing Methods For Multifamily

Looking for a better way to engage your prospects and residents? Get personal with humanized marketing. After collecting thousands of data points from over 100,000 touchpoints, Nurture Boss has noticed…
Jacob Carter
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Apartment Marketing Trends 2021COVID-19Lead GenerationLead NurtureMFH MarketingMobile Marketing
February 24, 2021

Apartment Marketing Trends For 2021

The lead to lease cycle for apartment rentals has shifted dramatically due to both the pandemic and an increase in customer experience expectations. The apartment marketing trends of 2021 reflect…
Jacob Carter
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Technology AdoptionCustomer ServiceMFH Marketing
February 23, 2021

How To Adopt New Technology Into Your On-Site Team

No matter your industry, the ability to adopt new technology can be difficult for sales teams that have become comfortable with their daily routine and the systems they use day…
Jacob Carter
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White HouseCOVID-19
January 27, 2021

UPDATE: Eviction Moratorium – Everything You Need To Know

While the eviction moratorium prevents evictions under certain circumstances it does not excuse the financial obligations of renters
Jacob Carter
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Apartment Marketing to Gen zCOVID-19Lead NurtureLease RenewalsMFH Marketing
December 14, 2020

Marketing To Generation Z For Student Housing In 2021

There will always be a demand for student housing. But in these strange times how do you fill your student housing apartments and encourage students to renew their lease? To…
Jacob Carter
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text message marketingLead NurtureMFH MarketingMobile Marketing
December 4, 2020

Text Message Marketing – Top 5 Best Practices

Text Message Marketing is a perfect communication method if you want to follow up with your prospects/residents in a fast, efficient, and friendly way. There are more than 14.02 billion…
Jacob Carter
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SMS Customer ServiceCustomer ServiceLead NurtureMFH MarketingMobile Marketing
November 19, 2020

Using SMS To Deliver Better Customer Service and Higher Conversions

Customer service has always been the focal point of building relationships in any sales position. Leasing teams may resent the fact that they don’t have the budgets necessary to provide…
Jacob Carter
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Increase Lead ConversionsLead NurtureLease RenewalsMFH MarketingMobile Marketing
October 15, 2020

Three Key Components To Increase Lead Conversions By 50%

Were not simply another text message marketing tool. Nurture Boss is a powerful mobile marketing engine that delivers a 3X increase in engagement and a 50% increase in online applications…
Jacob Carter
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Attract More ResidentsCOVID-19Lead NurtureLease RenewalsMFH MarketingMobile Marketing
September 15, 2020

How To Attract More Residents Quickly & Safely By Texting

The COVID-19 pandemic has forced property management companies to relearn how to connect and create a community without face-to-face interactions. A recent article published in Multi-Housing New, mentions "For on-site…
Jacob Carter
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Eviction MoratoriumCOVID-19
September 2, 2020

Eviction Moratorium – Everything You Need To Know

While the eviction moratorium prevents evictions under certain circumstances it does not excuse the financial obligations of renters
Jacob Carter
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lead-nurtureLead Nurture
August 20, 2020

Use Powerful Lead Nurture To Close More Deals

In the last few years, lead nurture by texting has exploded onto the scene and smart marketers know its true potential and see the results in real-time.
Jacob Carter
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send better textsMobile Marketing
August 7, 2020

How To Send Better Texts!

Sending really good texts are so important when leveraging SMS marketing. When a prospect receives a text message, those first few words are going to determine if they keep reading…
Jacob Carter
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Apartment Marketing TrendsMFH MarketingMobile Marketing
July 31, 2020

MFH Marketing Trends

Covid Era Business and the Technology Evolution of 2020 has brought about a new norm for all of us. Businesses and consumers alike have to adjust.
Jacob Carter
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COVID Era Business and the Technology Evolution of 2020Mobile Marketing
July 20, 2020

The 2020 Technology Evolution

Covid Era Business and the Technology Evolution of 2020 has brought about a new norm for all of us. Businesses and consumers alike have to adjust.
Jacob Carter
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Tenant TurnoverLease Renewals
July 13, 2020

The Cost of Tenant Turnover

Residents who renew their lease with you year after year are your evangelists. These are the folks who are so happy with where they live they pay their 3% rent…
Jacob Carter
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Future of Lead NurtureMFH Marketing
July 8, 2020

The Future of Lead Nurture

"We received a 98% open rate on our last Nurture Boss Campaign. Something that is simply unobtainable through our traditional nurturing methods."
Jacob Carter
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Better Lead NurtureLead GenerationMFH Marketing
July 3, 2020

Asking The Right Questions For Better Lead Nurturing

In MFH there are many ways we collect prospect data. Online Guest Cards is one of the most common. So we pose this question to you in regards to your…
Jacob Carter
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“It’s refreshing to find a supplier that values lead nurturing as much as I do. The team at Nurture Boss, has been wonderful to work with. Since day one their customer service, support, and level of involvement with our team has been outstanding. Their level of commitment to our goals and their training for our onsite teams are a big part of the success we have seen from piloting this tool.”

Caitlin B.Field Marketing Specialist at Avenue5 Residential

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