Multifamily Marketing News & Resources

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Resident RetentionLease RenewalsResident Retention
October 10, 2021

Resident Retention: Why Aren’t Tenants Renewing?

Resident retention has always been a metric measured by property management companies and their teams. However, at Nurture Boss, we are noticing this topic becoming more and more prevalent. As…
NAA ApartmentalizeMarketing AutomationNAA
September 23, 2021

NAA Apartmentalize 2021

Last month some of our team attended NAA Apartmentalize in Chicago. It took us a couple weeks to catch up, but now that we’ve had some time to digest and…
Resident Renewal with Nurture BossLease RenewalsMarketing AutomationResident Retention
August 30, 2021

Happy Residents Means Higher NOI

The multifamily industry has been lucky with resident turnover rates continuing to fall through the COVID19 pandemic. Unfortunately, turnover rates still hover around 50% on average. A study by the…
eviction moratorium continuedUncategorized
August 5, 2021

Eviction Moratorium Extended to October 3rd

CDC Extends Eviction Moratorium On August 3rd 2021 the CDC issued a new order to temporarily halt evictions in counties with heightened levels of COVID-19 cases effectively extending the eviction…
post-pandemic multifamily marketingCOVID-19Marketing AutomationMFH Marketing
July 6, 2021

Amp Up Your Post-pandemic Multifamily Marketing

The COVID19 pandemic affected all of us. Thankfully, the world is beginning to return back to normal, however, some things will never be quite the same. According to a recent…
Multifamily Social MediaLead GenerationLead NurtureMFH MarketingMobile MarketingUncategorized
June 15, 2021

Multifamily Social Media – 3 Reasons It Is So Important

We all know that social media has dominated the attention of humans around the world, but now more than ever multifamily social media is critical and should maintain a consistent…
new marketing softwareMFH Marketing
June 7, 2021

How To Persuade Your Boss To Sign Up For A New Marketing Software

So you stumbled upon a new marketing software (aka Nurture Boss) and saw how much it could positively impact your community, but guess what, you're the only one excited about…
Customer ServiceMobile MarketingResident Retention
May 14, 2021

Enhancing The Resident Experience For Your Community

Enhancing your resident experience should be top of mind when trying to create a build a happy community of long-lasting residents. For the residents in your community, their apartment is…
Lead NurtureMarketing AutomationMFH MarketingMobile Marketing
April 29, 2021

Multifamily Marketing Automation For The Win

What is marketing automation? Marketing automation is all about using software to automate lead nurturing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and…
Lead NurtureMFH MarketingMobile MarketingUncategorized
April 15, 2021

Multifamily’s Top SMS Messages That Prospects Actually Want To Receive

In this day and age consumers are plagued with spam and promotional ads on a second-by-second basis; So what are multifamily's top SMS messages that prospects actually want to receive?…
Resident RetentionLease RenewalsMFH MarketingMobile MarketingResident Retention
March 12, 2021

Building A Resident Retention Program That Works

One of the biggest questions any property management team can ask is ‘How can we increase resident retention?’.  The unfortunate truth is turnover is expensive. Between the cost to make…
Lead NurtureMFH Marketing
March 1, 2021

Humanized Marketing Methods For Multifamily

Looking for a better way to engage your prospects and residents? Get personal with humanized marketing. After collecting thousands of data points from over 100,000 touchpoints, Nurture Boss has noticed…
Apartment Marketing Trends 2021COVID-19Lead GenerationLead NurtureMFH MarketingMobile Marketing
February 24, 2021

Apartment Marketing Trends For 2021

The lead to lease cycle for apartment rentals has shifted dramatically due to both the pandemic and an increase in customer experience expectations. The apartment marketing trends of 2021 reflect…
Customer ServiceMFH Marketing
February 23, 2021

How To Adopt New Technology Into Your On-Site Team

No matter your industry, the ability to adopt new technology can be difficult for sales teams that have become comfortable with their daily routine and the systems they use day…
January 27, 2021

UPDATE: Eviction Moratorium – Everything You Need To Know

While the eviction moratorium prevents evictions under certain circumstances it does not excuse the financial obligations of renters
COVID-19Lead NurtureLease RenewalsMFH Marketing
December 14, 2020

Marketing To Generation Z For Student Housing In 2021

There will always be a demand for student housing. But in these strange times how do you fill your student housing apartments and encourage students to renew their lease? To…
text message marketingLead NurtureMFH MarketingMobile Marketing
December 4, 2020

Text Message Marketing – Top 5 Best Practices

Text Message Marketing is a perfect communication method if you want to follow up with your prospects/residents in a fast, efficient, and friendly way. There are more than 14.02 billion…
Customer ServiceLead NurtureMFH MarketingMobile Marketing
November 19, 2020

Using SMS To Deliver Better Customer Service and Higher Conversions

Customer service has always been the focal point of building relationships in any sales position. Leasing teams may resent the fact that they don’t have the budgets necessary to provide…
Increase Lead ConversionsLead NurtureLease RenewalsMFH MarketingMobile Marketing
October 15, 2020

Three Key Components To Increase Lead Conversions By 50%

Were not simply another text message marketing tool. Nurture Boss is a powerful mobile marketing engine that delivers a 3X increase in engagement and a 50% increase in online applications…
COVID-19Lead NurtureLease RenewalsMFH MarketingMobile Marketing
September 15, 2020

How To Attract More Residents Quickly & Safely By Texting

The COVID-19 pandemic has forced property management companies to relearn how to connect and create a community without face-to-face interactions. A recent article published in Multi-Housing New, mentions "For on-site…
September 2, 2020

Eviction Moratorium – Everything You Need To Know

While the eviction moratorium prevents evictions under certain circumstances it does not excuse the financial obligations of renters
lead-nurtureLead Nurture
August 20, 2020

Use Powerful Lead Nurture To Close More Deals

In the last few years, lead nurture by texting has exploded onto the scene and smart marketers know its true potential and see the results in real-time.
send better textsMobile Marketing
August 7, 2020

How To Send Better Texts!

Sending really good texts are so important when leveraging SMS marketing. When a prospect receives a text message, those first few words are going to determine if they keep reading…
MFH Marketing TrendsMFH MarketingMobile Marketing
July 31, 2020

MFH Marketing Trends

Covid Era Business and the Technology Evolution of 2020 has brought about a new norm for all of us. Businesses and consumers alike have to adjust.
COVID Era Business and the Technology Evolution of 2020Mobile Marketing
July 20, 2020

The 2020 Technology Evolution

Covid Era Business and the Technology Evolution of 2020 has brought about a new norm for all of us. Businesses and consumers alike have to adjust.
Tenant TurnoverLease Renewals
July 13, 2020

The Cost of Tenant Turnover

Residents who renew their lease with you year after year are your evangelists. These are the folks who are so happy with where they live they pay their 3% rent…
Future of Lead NurtureMFH Marketing
July 8, 2020

The Future of Lead Nurture

"We received a 98% open rate on our last Nurture Boss Campaign. Something that is simply unobtainable through our traditional nurturing methods."
Better Lead NurtureLead GenerationMFH Marketing
July 3, 2020

Asking The Right Questions For Better Lead Nurturing

In MFH there are many ways we collect prospect data. Online Guest Cards is one of the most common. So we pose this question to you in regards to your…

“It’s refreshing to find a supplier that values lead nurturing as much as I do. The team at Nurture Boss, has been wonderful to work with. Since day one their customer service, support, and level of involvement with our team has been outstanding. Their level of commitment to our goals and their training for our onsite teams are a big part of the success we have seen from piloting this tool.”

Caitlin B.Field Marketing Specialist at Avenue5 Residential