Nurture Boss, a leading provider of AI automated marketing and nurturing solutions for prospect and resident engagement in the multifamily industry, is thrilled to announce the appointment of Brock MacLean as Chief Revenue Officer. With over 25 years of experience in the multifamily and proptech industries, Brock brings unparalleled expertise and a forward-thinking vision to the Nurture Boss leadership team.
In his new role, Brock will spearhead strategic initiatives to enhance the company’s growth, drive innovation, and solidify Nurture Boss’s position as a trailblazer in prospect engagement and resident retention. In addition, Brock will be expanding the team with key additions to the sales organization to facilitate the Nurture Boss strategic plan in 2025
Maclean’s impressive career spans leadership roles at For Rent, RealPage and LeaseHawk, where he led transformative strategies that elevated operational performance and drove measurable results. His extensive experience with prospect search trends, operational efficiency through automation and a focus on the resident lifecycle align perfectly with the Nurture Boss commitment to providing cutting-edge AI solutions.
“I am excited to join Nurture Boss at such a pivotal time in the company’s journey,” said MacLean. “The multifamily industry is rapidly evolving, and I look forward to contributing to innovative solutions that not only meet but exceed the expectations of property management professionals and their residents.”
Driving the Future of AI Powered Prospect andResident Engagement
Nurture Boss continues to revolutionize how multifamily communities connect with their prospects and residents, offering intuitive platforms that prioritize personalization and efficiency. Brock’s appointment underscores the company’s dedication to assembling a world-class leadership team to lead the industry forward.
“Brock’s extensive background and passion for innovation make him an invaluable addition to our team,” said Jacob Carter, CEO of Nurture Boss. “His strategic vision will help propel Nurture Boss to new heights, ensuring we remain at the forefront of AI and prospect and resident engagement technology.”
About Nurture Boss
Combining modern technology and AI with automated workflows, Nurture Boss is redefining AI for multifamily. Nurture Boss’ AI platform allows apartment owners and operators to convert more prospective renters and retain more residents. From the moment a new lead is generated until a resident is renewing a lease, Nurture Boss offers AI powered solutions to automate and execute every step along the way.
