Learn How AI Helps Leasing Teams Get a Job Done Faster

Resources, news, stories, and more

Multifamily Marketing News & Resources
AI leasing, virtual leasing, multifamily, agentic AIPress Release
December 4, 2025

Nurture Boss Earns National Recognition as a Best Place to Work Multifamily®

Scottsdale, Arizona | December 4, 2025 - Nurture Boss ranked in the nationwide Best Places to Work Multifamily® list, produced annually by the Multifamily Innovation® Council. Nurture Boss was honored…
Ashley McGovern
Love0
AI leasing, how to speak to AI, virtual leasing assistantArticle
November 26, 2025

How Multifamily Operators Can Stay Ahead of New Rent Transparency Laws  Without Adding Work to Their Teams

Across the country, a quiet but significant shift is reshaping how multifamily communities advertise rent. States like Colorado, Connecticut, Massachusetts, Minnesota, Virginia, and Nevada have passed “rent transparency” or “total…
Ashley McGovern
Love0
AI leasing, virtual leasing, multifamily, agentic AIArticle
October 16, 2025

Evaluating AI Tools in the Multifamily Industry: Internal vs. External Solutions

Artificial intelligence is no longer a buzzword in the multifamily industry. It’s here, reshaping leasing, operations, and resident engagement. But while adoption is rising, many teams are still struggling with…
Ashley McGovern
Love0
AI leasing, virtual leasing, multifamily, agentic AISuccess Story
October 1, 2025

How The Prime Company Balances Human Connection and AI

The Prime Company turned to Nurture Boss to solve the challenge of AI competing with leasing teams. For the Prime Company, Nurture Boss’s Follow-Up Aware capability ensures that leasing agents…
Ashley McGovern
Love0
AI leasing, how to speak to AI, virtual leasing assistantArticle
September 12, 2025

SB 140: What Multifamily Operators Need to Know About SMS Marketing in Texas

Texas Senate Bill 140 (SB 140) has become one of the most confusing new laws in multifamily marketing. Framed as a consumer protection measure, SB 140 creates a set of…
Jacob Carter
Love0
AI leasing, how to speak to AI, virtual leasing assistantSuccess Story
September 8, 2025

Why a VP of Property Performance Upgraded Lead Nurturing and Team Efficiency with Nurture Boss

Western Wealth Communities partnered with Nurture Boss to stop leads from slipping through the cracks and ease onsite team burnout. Nurture Boss’s AI automates follow-ups across text, email, chatbot, and…
Ashley McGovern
Love0
AI leasing, virtual leasing, multifamily, agentic AIOne Sheeter
August 14, 2025

An AI Prompt Strategy Template for Multifamily Properties Using ChatGPT or Claude

If you’ve ever typed a quick question into ChatGPT, Claude, Perplexity, or another large language model (LLM) and thought, “Meh… I expected better,” you’re not alone. Here’s the truth: 50%…
Ashley McGovern
Love0
AI leasing, how to speak to AI, virtual leasing assistantSuccess Story
August 13, 2025

How Nurture Boss Stood Out in Dayrise’s Head-to-Head AI Pilot

Dayrise Residential partnered with Nurture Boss to boost lead engagement and reduce follow-up tasks for onsite teams using AI. Recently, Dayrise ran an AI pilot comparison between Nurture Boss and…
Ashley McGovern
Love0
Article
August 5, 2025

Generative Engine Optimization: The Next Big Shift in Multifamily Marketing

Generative Engine Optimization is a new strategy changing how multifamily communities get found in the growing world of AI-powered search. Nurture Boss hosted a webinar about Generative Engine Optimization or…
Ashley McGovern
Love0
Webinar
July 31, 2025

On-Demand Webinar: The New GEO — How to Rank in AI-Powered Search

Search has changed. Again. Renters are talking to AI. Asking it to be a therapist, party planner and most recently, a leasing agent. With generative AI (GEO) powering more search results,…
Ashley McGovern
Love0
AI leasing, how to speak to AI, virtual leasing assistantArticle
July 24, 2025

Training Your AI Leasing Assistant: Why It’s Like Coaching Your Best Employee

If you’re thinking about adopting AI tools like an ai leasing assistant, a virtual leasing assistant, or even an apartment chatbot at your property, you’re on the right track. These…
Jacob Carter
Love0
eBook
July 21, 2025

Guide to Running an AI Pilot Comparison in Multifamily

You’ve decided to run a head-to-head pilot to choose the right Virtual Leasing Assistant. This guide will help you do it with confidence. Inside, you’ll find best practices, key steps,…
Jacob Carter
Love0
AI leasing, how to speak to AI, virtual leasing assistantArtificial Intelligence
July 2, 2025

Choosing an AI Leasing Solution? Demand More Than Automation — Demand Outcomes

Multifamily properties are facing intense competition, and standing out requires more than curb appeal. Today’s renters expect instant answers, seamless digital experiences, and 24/7 responsiveness. But leasing agents are stretched…
Jacob Carter
Love0
AI leasing, how to speak to AI, virtual leasing assistantNAA
June 30, 2025

Empathy Over Efficiency: Why Tech Should Serve People, Not Replace Them

Flashback to March 2020: Leasing offices were empty. Marketing strategies flipped overnight. Self-guided tours surged, and chatbots became the new front desk. Five years later, the dust has settled. Lockdowns…
Cory Leschel
Love0
Testimonials
June 25, 2025

How One Regional Marketer and Team Saved $25K and 1.3K Hours With Nurture Boss

Gallery Residential turned to Nurture Boss to empower leasing teams with AI-driven automation that streamlined follow-ups and boosted conversion. By integrating a Virtual Leasing Assistant, they saved $25K, reclaimed 1,378…
Ashley McGovern
Love0
AI leasing, how to speak to AI, virtual leasing assistantArtificial Intelligence
June 23, 2025

8 Questions to Ask AI Vendors Before You Buy

AI is everywhere in multifamily right now. Leasing automation. Chatbots. Follow-up tools. The AI buzz is real, but so is the confusion. If you’re evaluating AI solutions, it’s easy to…
Ashley McGovern
Love0
AI leasing, virtual leasing, multifamily, agentic AIArtificial Intelligence
June 9, 2025

What Is an Agentic Leasing Agent? Understanding the Next Evolution of AI in Multifamily

AI. Agentic AI. AI agents. These terms are being thrown around a lot right now and if you're in multifamily, you're probably hearing them more often than ever. But what…
Jacob Carter
Love0
AI leasing, virtual leasing, multifamily, agentic AIArtificial Intelligence
May 29, 2025

The New Era: Task Management to Outcome-Oriented AI in Multifamily

Why the future of multifamily success lies in outcome-oriented operations — not just checking boxes. In multifamily, it’s easy to get caught in the grind — checklists, follow-ups, emails, maintenance…
Jacob Carter
Love0
AI leasing, how to speak to AI, virtual leasing assistantArtificial Intelligence
May 23, 2025

How to Talk to AI: Tips for Better Leasing Conversations

AI leasing has officially entered the chat. From virtual leasing assistants to AI chatbots handling prospect inquiries, AI is transforming multifamily fast. However, the way you talk to AI can…
Ashley McGovern
Love0
AIM
May 13, 2025

Solving Real Problems in Multifamily: What We Need to Talk About More

Something felt different at AIM this year. The energy wasn’t just about product launches or flashy tech demos. It was about intention. Conversations felt grounded, honest, and, at times, deeply…
Kadi Mancuso Rice
Love0
Virtual leasing assistant, AI leasing, multifamily, multifamily marketingMedia
May 8, 2025

Ashley McGovern Joins Nurture Boss to Spotlight the Stories Powering Multifamily AI Innovation

Nurture Boss, a leading provider of AI-driven leasing and nurturing solutions for the multifamily industry, is pleased to announce the appointment of Ashley McGovern as Director of Content Marketing. McGovern…
Jacob Carter
Love0
AI Automation - Nurture BossArtificial IntelligenceAutomated Payment CollectionsLead NurtureMarketing AutomationMFH Marketing
April 16, 2025

AI Automation: Optimizing Multifamily Operations

The implementation of AI automation can lead to a significant competitive advantage, especially with onsite teams often being overstretched.  By leveraging AI automation multifamily operators can optimize their operations and…
Jacob Carter
Love0
Nurture Boss Grows Their Engineering TeamMedia
February 26, 2025

Nurture Boss Welcomes Three Software Engineers Kevin North, Richard Dobson and Tim DeDecker

Nurture Boss, a leading provider of  AI automated marketing and nurturing solutions for prospect and resident engagement in the multifamily industry, is excited to announce the addition of Kevin North,…
Jacob Carter
Love0
Automating Leasing WorkflowsArtificial IntelligenceLead NurtureMarketing Automation
February 17, 2025

Automating Leasing Workflows – 5 Reasons Why Your Property Needs A VLA

The multifamily market is competitive, and properties often struggle to make an impression and renters expectations continue to shift and a rise in demand for immediate communication. The expectation of…
Jacob Carter
Love0
Alex Leach, Director of FIiance at Nurture BossMedia
February 4, 2025

Nurture Boss Welcomes Alex Leach as Director of Finance

Nurture Boss, a leading provider of AI automated marketing and nurturing solutions for prospect and resident engagement in the multifamily industry, is pleased to announce the appointment of Alex Leach…
Jacob Carter
Love0
Jamie Lohr Director of Customer SuccessMedia
January 28, 2025

Jamie Lohr Joins Nurture Boss as Director of Customer Success

Nurture Boss, a leading provider of AI automated marketing and nurturing solutions for prospect and resident engagement in the multifamily industry, is excited to announce Jamie Lohr as its new…
Jacob Carter
Love0
AI Leasing with Nurture BossArtificial IntelligenceLead NurtureMFH Marketing
January 28, 2025

AI Leasing to the Rescue! Shake Up Apartment Leasing

Gone are the days when leasing an apartment felt like running a marathon—one that could leave even the most dedicated teams gasping for air! With a ton of tasks from…
Jacob Carter
Love0
Jessica Biskind promoted to EVP at Nurture BossMedia
January 21, 2025

Jessica Biskind Promoted to Executive Vice President, Nurture Boss Welcomes Megan Fehling and Conor Hassett to the Team

Nurture Boss a leading provider of AI automated marketing and nurturing solutions for prospect and resident engagement in the multifamily industry appoints Jessica Biskind to Executive Vice President and welcomes…
Jacob Carter
Love0
AI Leasing Product Worth UsingArtificial Intelligence
January 20, 2025

AI Leasing & How To Identify Products Worth Using

Breaking news, but not really. AI Leasing products continue to sweep the world and...! change our lives for the better? Sometimes, but usually not. AI is EVERYWHERE these days. It…
Jacob Carter
Love0
Jennifer Carter, MBA, Joins Nurture Boss as Director of MarketingMedia
January 14, 2025

Jennifer Carter, MBA, Joins Nurture Boss as Director of Marketing

Nurture Boss, a leading provider of AI automated marketing and nurturing solutions in the multifamily industry, proudly announces Jennifer Carter, MBA, as the company’s Director of Marketing. Jennifer brings a…
Jacob Carter
Love0
Brock MacLean, Nurture Boss Chief Revenue OfficerMedia
January 7, 2025

Nurture Boss Welcomes Industry Veteran Brock MacLean as New Chief Revenue Officer

Nurture Boss, a leading provider of AI automated marketing and nurturing solutions for prospect and resident engagement in the multifamily industry, is thrilled to announce the appointment of Brock MacLean…
Jacob Carter
Love0
Nurture Boss Raises Series AMediaStrategic Partnerships
December 3, 2024

Nurture Boss, Premier Provider of AI for Multifamily, Raises $4 Million Series A.

Nurture Boss, premier provider of AI for Multifamily, today announces its Series A raise of $4M. The round was led by AZVC with participation from InRevenue Capital, two Arizona based…
Jacob Carter
Love0
AI AgentsArtificial IntelligenceMFH Marketing
September 13, 2024

We Have Enough AI Tools, We Need AI Agents

The AI world, and specifically the Generative AI world has been discussing the transition from AI Tools to AI Agents. Since 2020 multifamily has done an exceptional job at embracing…
Jacob Carter
Love0
Virtual Leasing AssistantArtificial IntelligenceLead Nurture
July 24, 2024

Virtual Leasing Assistant

AI, specifically Generative AI, has advanced at a rapid rate in the past few years. Many industries are capitalizing on these powerful improvements, one of the ways we are leveraging…
Jacob Carter
Love0
AI for MultifamilyArtificial Intelligence
June 14, 2024

AI for Multifamily

Since 2020 multifamily has seen an enormous influx of new technology. Recently, at the forefront, is AI. What does AI for Multifamily look like? How do we define it? What…
Jacob Carter
Love0
Automated Payment Collections & Delinquency Notices with Nurture BossAutomated Payment CollectionsNew FeatureResident Retention
December 4, 2023

Automated Payment Collections & Delinquency Notices

In the changing landscape of multifamily in 2023 and 2024, many of property management company's priorities have shifted. Automated Payment Collections & Delinquency Notices is a topic we hear more…
Jacob Carter
Love0
Nurture Boss announces new Follow Up Aware feature!Artificial IntelligenceNew Feature
October 26, 2023

Follow Up Aware: New Feature Breakdown

At Nurture Boss we are constantly releasing new features for our customers. This post is to talk about the new Follow Up Aware feature! Which new features to build are…
Jacob Carter
Love0
Nurture Boss announces new Price Drop & Availability Alerts feature!New Feature
October 23, 2023

Price Drop & Availability Alerts: New Feature Breakdown

At Nurture Boss we are constantly releasing new features for our customers. This post is to talk about the new Price Drop & Availability Alerts feature! Which new features to…
Jacob Carter
Love0
Marketing & Operations in MultifamilyLead NurtureMarketing AutomationMFH Marketing
August 16, 2023

Marketing & Operations in Multifamily

How close are your marketing and ops teams? Connected at the hip, going out to happy hours together, a polite nod when passing in the hallway, mortal enemies?! Marketing &…
Jacob Carter
Love0
Renewal LeadsCustomer ServiceResident Retention
June 1, 2023

What Are Renewal Leads?

We are starting to see a term more and more in multifamily. "Renewal Leads". But what are renewal leads and why are we using this new term to describe them?…
Jacob Carter
Love0
Lead to Lease, What To AutomateLead NurtureMarketing Automation
May 24, 2023

Lead to Lease: What To Automate

The lead to lease lifecycle is being automated more and more in 2023 within multifamily and apartment marketing. The top concern I am hearing is where do we draw the…
Jacob Carter
Love0
Lead to Lease ConversionLead GenerationLead NurtureLease RenewalsMFH Marketing
April 20, 2023

Lead to Lease Conversion of the Future

This article is meant to describe where we could be in multifamily marketing and how we view the lead to lease lifecycle. We have the technology to do it, but…
Jacob Carter
Love0
multifamily lead stagesLead NurtureLease RenewalsMarketing AutomationMFH MarketingResident Retention
March 29, 2023

Apartment Marketing in 2023: Part 5 of 5

In the last four apartment marketing posts (Part 1, Part 2, Part 3, and Part 4) we talked about marketing’s role in MFH rolling deeper into operations, what the first things…
Jacob Carter
Love0
Hyper-Personalized Apartment Marketing with Nurture BossLead NurtureMarketing AutomationMFH Marketing
February 22, 2023

Apartment Marketing in 2023: Part 4 of 5

In the last three apartment marketing posts (Part 1, Part 2 and Part 3) we talked about marketing's role in MFH rolling deeper into operations, what the first things to focus…
Jacob Carter
Love0
Measuring Apartment MarketingLead NurtureMarketing AutomationMFH Marketing
February 2, 2023

Apartment Marketing in 2023: Part 3 of 5

In the last two posts (Part 1 and Part 2) we talked about marketings role in MFH rolling deeper into operations and what the first things to focus on post…
Jacob Carter
Love0
Apartment Marketing in 2023 - Speed to LeadArtificial IntelligenceLead NurtureMFH MarketingText Messaging
January 23, 2023

Apartment Marketing in 2023: Part 2 of 5

In the last post (Apartment Marketing in 2023: Part 1) we talked about marketing's role and how a deeper blending with operations makes a ton of sense. We talked about…
Jacob Carter
Love0
Apartment Marketing in 2023Lead GenerationMarketing AutomationMFH Marketing
January 13, 2023

Apartment Marketing in 2023: Part 1 of 5

As you can tell by the title, the length of this series is still TBD (edit: turned out to be a 5 parter!). But what I do know is that…
Jacob Carter
Love0
Customer Journey with Nurture BossLead NurtureMarketing Automation
December 8, 2022

Orchestrating the Customer Journey: Getting Ahead of New Renter Expectations

In almost any industry, change is just a part of the game, and multifamily is no exception. From manually aggregating pertinent information into guest cards to providing virtual leasing and…
Jacob Carter
Love0
Changing Strategies in The Apartment IndustryUncategorized
October 12, 2022

Changing Strategies in The Apartment Industry for Marketing and Operations

In September the Nurture Boss Customer Council convened to discuss a wide variety of topics and trends within Multifamily including changing strategies in the apartment industry. One of those topics…
Jacob Carter
Love0
Leasing To Gen ZLead NurtureMarketing AutomationMobile MarketingText Messaging
September 21, 2022

Leasing To Gen Z

Baby Boomers visited leasing offices in person and filled out leasing applications by hand. Generation X and millennials preferred follow ups via email and phone calls. Leasing to Gen Z,…
Jacob Carter
Love0
Communication FundamentalsLead NurtureMFH Marketing
August 8, 2022

Communication Fundamentals for Onsite Teams – Part 3

Welcome to part 3 of this 3 part series! In this series we are exploring the communication fundamentals for onsite teams and going over 3 building blocks. In part 2…
Jacob Carter
Love0
Communication FundamentalsLead NurtureMFH Marketing
August 1, 2022

Communication Fundamentals for Onsite Teams – Part 2

Welcome to part 2 of this 3 part series! In this series we are exploring the communication fundamentals for onsite teams and going over 3 building blocks. In part 1…
Jacob Carter
Love0
Communication FundementalsLead NurtureMFH Marketing
July 25, 2022

Communication Fundamentals for Onsite Teams – Part 1

Communication is the crux of all human interaction, including the day to day of onsite teams across the country. What you say, when you say it, and how you say…
Jacob Carter
Love0
Increasing Lease ConversionsLead NurtureMarketing Automation
July 14, 2022

Increasing Lease Conversions in a Digital World

There is certainly no shortage of technology-driven strategies to help with increasing lease conversions at apartment communities and retain optimal occupancy rates. But with so many people searching for an…
Jacob Carter
Love0
Automation Tactics in MultifamilyArtificial IntelligenceLead NurtureMarketing AutomationMFH Marketing
June 30, 2022

Automation Tactics in Multifamily That Work

Apartment operators are always searching for new and innovative tactics to increase lead-to-lease conversion rates and take their leasing strategies to the next level. On the flipside, today’s renters want…
Jacob Carter
Love0
Good Marketing EmailsLead NurtureMarketing AutomationMFH Marketing
June 16, 2022

Good Marketing Emails

So what does a "good marketing email" look like and how do we send them? Take a look at some best practices Nurture Boss has identified after analyzing our internal…
Jacob Carter
Love0
Nurture Boss Advisory BoardMedia
May 24, 2022

Nurture Boss Advisory Board

We are excited to announce the creation of our Multifamily Advisory Board! Below you can read a little about our debut members and their diverse background. Our broad brings decades…
Jacob Carter
Love0
Renter Obsessed Blog PostLead NurtureStrategic PartnershipsTestimonials
May 14, 2022

Supercharge your Knock CRM with Nurture Boss

Let me take you back a couple of months to a perfect Napa day, at The Social Media Summit! It was my first time at the summit and frankly, I…
Jessica Carter
Love0
Testimonials
April 29, 2022

Nurture Boss Testimonial with Lindsay Duffy

Our Director of Customer Success, Alejandra Mansilla, sat down with Claudia Giannetta, Director of Marketing at Fore Property, to discuss her experience with the Nurture Boss product and Nurture Boss…
Jacob Carter
Love0
Knock®Lead NurtureStrategic Partnerships
April 21, 2022

Nurture Boss is Partnering with Knock®

We are very excited to announce our partnership with Knock! Combining the two technologies of Nurture Boss' hyper-personalized automated communications with Knock's CRM and analytics platform will enable targeted, personalized…
Jacob Carter
Love0
Centralized LeasingCustomer ServiceLead NurtureMarketing Automation
April 1, 2022

Centralized Leasing

If you're like me, you are seeing more content on the internet about centralized leasing in the multifamily space (like this articles😎 ). When I see this, the next two…
Jacob Carter
Love0
Nurture Boss Nelli The Bot IntroductionArtificial IntelligenceLead NurtureMarketing AutomationText Messaging
March 14, 2022

Introducing Nelli The Bot

Meet Nelli The market expects instant communication, but now more than ever, onsite teams do not have the time to provide consistent, timely, and personalized responses to prospects. While the…
Jeremiah Weise
Love0
Hiring Pains in MultifamilyCustomer Service
February 10, 2022

Hiring Pains in Multifamily (And Everywhere Else)

I have witnessed first hand how the Great Resignation is impacting the industry I serve today – multifamily housing.
Jessica Carter
Love0
Testimonials
January 27, 2022

Nurture Boss Testimonial with Claudia Giannetta

Our Director of Customer Success, Alejandra Mansilla, sat down with Claudia Giannetta, Director of Marketing at Fore Property, to discuss her experience with the Nurture Boss product and Nurture Boss…
Jacob Carter
Love0
2022 Apartment Marketing TrendsMFH Marketing
December 29, 2021

2022 Apartment Marketing Trends

Understanding 2022 apartment marketing trends means giving renters what they want and how they want it. In order to be successful we will need to meet renters ever evolving expectations.…
Jacob Carter
Love0
2021 at Nurture BossMarketing AutomationMFH Marketing
December 23, 2021

A Look Back at 2021

Wow 2021 has been an exciting year in multifamily. The bounce back from 2020 has exceeded everyone expectations! This is exciting for Property Management Companies, Asset Owners, and Vendors (like…
Jacob Carter
Love0
Multifamily Marketing FunnelLead NurtureMarketing AutomationMFH Marketing
December 23, 2021

Multifamily Marketing Funnel Vitamins vs. Painkillers

Whoa catchy title. But let me explain. The concept of vitamins vs painkillers in the Multifamily marketing funnel can be broken down like so: treating root causes vs treating symptoms.…
Jacob Carter
Love0
What Is Artificial IntelligenceArtificial IntelligenceLead NurtureMarketing Automation
November 30, 2021

What Is Artificial Intelligence & What Does It Mean For Multifamily?

Do You Use AI? Have you been asked this question recently? Have you asked someone this question recently? I'll bet the answer is yes to at least one of those…
Jacob Carter
Love0
Text Messaging the Ultimate Form of EngagementMarketing AutomationMobile MarketingText Messaging
November 3, 2021

Text Messages: The Ultimate Form of Engagement?

It probably won't come as a shock to say that most Americans have a cellphone. According to Pew Research, that number is 97% in 2021 - a staggeringly high number.…
Jacob Carter
Love0
Resident RetentionLease RenewalsResident Retention
October 10, 2021

Resident Retention: Why Aren’t Tenants Renewing?

Resident retention has always been a metric measured by property management companies and their teams. However, at Nurture Boss, we are noticing this topic becoming more and more prevalent. As…
Jacob Carter
Love0
NAA ApartmentalizeMarketing AutomationNAA
September 23, 2021

NAA Apartmentalize 2021

Last month some of our team attended NAA Apartmentalize in Chicago. It took us a couple weeks to catch up, but now that we’ve had some time to digest and…
Jessica Carter
Love0
Resident Renewal with Nurture BossLease RenewalsMarketing AutomationResident Retention
August 30, 2021

Happy Residents Means Higher NOI

The multifamily industry has been lucky with resident turnover rates continuing to fall through the COVID19 pandemic. Unfortunately, turnover rates still hover around 50% on average. A study by the…
Jacob Carter
Love0
eviction moratorium continuedUncategorized
August 5, 2021

Eviction Moratorium Extended to October 3rd

CDC Extends Eviction Moratorium On August 3rd 2021 the CDC issued a new order to temporarily halt evictions in counties with heightened levels of COVID-19 cases effectively extending the eviction…
Jacob Carter
Love0
post-pandemic multifamily marketingCOVID-19Marketing AutomationMFH Marketing
July 6, 2021

Amp Up Your Post-pandemic Multifamily Marketing

The COVID19 pandemic affected all of us. Thankfully, the world is beginning to return back to normal, however, some things will never be quite the same. According to a recent…
Jacob Carter
Love0
Multifamily Social MediaLead GenerationLead NurtureMFH MarketingMobile MarketingUncategorized
June 15, 2021

Multifamily Social Media – 3 Reasons It Is So Important

We all know that social media has dominated the attention of humans around the world, but now more than ever multifamily social media is critical and should maintain a consistent…
Jacob Carter
Love0
new marketing softwareMFH Marketing
June 7, 2021

How To Persuade Your Boss To Sign Up For A New Marketing Software

So you stumbled upon a new marketing software (aka Nurture Boss) and saw how much it could positively impact your community, but guess what, you're the only one excited about…
Jacob Carter
Love0
Enhancing The Resident Experience For Your CommunityCustomer ServiceMobile MarketingResident Retention
May 14, 2021

Enhancing The Resident Experience For Your Community

Enhancing your resident experience should be top of mind when trying to create a build a happy community of long-lasting residents. For the residents in your community, their apartment is…
Jacob Carter
Love0
Multifamily Marketing AutomationLead NurtureMarketing AutomationMFH MarketingMobile Marketing
April 29, 2021

Multifamily Marketing Automation For The Win

What is marketing automation? Marketing automation is all about using software to automate lead nurturing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and…
Jacob Carter
Love0
Top SMS Messages That Prospects Actually Want To ReceiveLead NurtureMFH MarketingMobile MarketingUncategorized
April 15, 2021

Multifamily’s Top SMS Messages That Prospects Actually Want To Receive

In this day and age consumers are plagued with spam and promotional ads on a second-by-second basis; So what are multifamily's top SMS messages that prospects actually want to receive?…
Jacob Carter
Love0
Resident RetentionLease RenewalsMFH MarketingMobile MarketingResident Retention
March 12, 2021

Building A Resident Retention Program That Works

One of the biggest questions any property management team can ask is ‘How can we increase resident retention?’.  The unfortunate truth is turnover is expensive. Between the cost to make…
Jacob Carter
Love0
Humanize Your MarketingLead NurtureMFH Marketing
March 1, 2021

Humanized Marketing Methods For Multifamily

Looking for a better way to engage your prospects and residents? Get personal with humanized marketing. After collecting thousands of data points from over 100,000 touchpoints, Nurture Boss has noticed…
Jacob Carter
Love0
Apartment Marketing Trends 2021COVID-19Lead GenerationLead NurtureMFH MarketingMobile Marketing
February 24, 2021

Apartment Marketing Trends For 2021

The lead to lease cycle for apartment rentals has shifted dramatically due to both the pandemic and an increase in customer experience expectations. The apartment marketing trends of 2021 reflect…
Jacob Carter
Love0
Technology AdoptionCustomer ServiceMFH Marketing
February 23, 2021

How To Adopt New Technology Into Your On-Site Team

No matter your industry, the ability to adopt new technology can be difficult for sales teams that have become comfortable with their daily routine and the systems they use day…
Jacob Carter
Love0
White HouseCOVID-19
January 27, 2021

UPDATE: Eviction Moratorium – Everything You Need To Know

While the eviction moratorium prevents evictions under certain circumstances it does not excuse the financial obligations of renters
Jacob Carter
Love0
Apartment Marketing to Gen zCOVID-19Lead NurtureLease RenewalsMFH Marketing
December 14, 2020

Marketing To Generation Z For Student Housing In 2021

There will always be a demand for student housing. But in these strange times how do you fill your student housing apartments and encourage students to renew their lease? To…
Jacob Carter
Love0
text message marketingLead NurtureMFH MarketingMobile Marketing
December 4, 2020

Text Message Marketing – Top 5 Best Practices

Text Message Marketing is a perfect communication method if you want to follow up with your prospects/residents in a fast, efficient, and friendly way. There are more than 14.02 billion…
Jacob Carter
Love0
SMS Customer ServiceCustomer ServiceLead NurtureMFH MarketingMobile Marketing
November 19, 2020

Using SMS To Deliver Better Customer Service and Higher Conversions

Customer service has always been the focal point of building relationships in any sales position. Leasing teams may resent the fact that they don’t have the budgets necessary to provide…
Jacob Carter
Love0
Increase Lead ConversionsLead NurtureLease RenewalsMFH MarketingMobile Marketing
October 15, 2020

Three Key Components To Increase Lead Conversions By 50%

Were not simply another text message marketing tool. Nurture Boss is a powerful mobile marketing engine that delivers a 3X increase in engagement and a 50% increase in online applications…
Jacob Carter
Love0
Attract More ResidentsCOVID-19Lead NurtureLease RenewalsMFH MarketingMobile Marketing
September 15, 2020

How To Attract More Residents Quickly & Safely By Texting

The COVID-19 pandemic has forced property management companies to relearn how to connect and create a community without face-to-face interactions. A recent article published in Multi-Housing New, mentions "For on-site…
Jacob Carter
Love0
Eviction MoratoriumCOVID-19
September 2, 2020

Eviction Moratorium – Everything You Need To Know

While the eviction moratorium prevents evictions under certain circumstances it does not excuse the financial obligations of renters
Jacob Carter
Love0
lead-nurtureLead Nurture
August 20, 2020

Use Powerful Lead Nurture To Close More Deals

In the last few years, lead nurture by texting has exploded onto the scene and smart marketers know its true potential and see the results in real-time.
Jacob Carter
Love0
send better textsMobile Marketing
August 7, 2020

How To Send Better Texts!

Sending really good texts are so important when leveraging SMS marketing. When a prospect receives a text message, those first few words are going to determine if they keep reading…
Jacob Carter
Love0
Article
July 20, 2020

MFH Marketing Trends

Apartment Marketing Trends Take at look at these marketing statistics and trends for 2025. Staying ahead of the curve is how you beat out the competition and provide your renters…
Jacob Carter
Love0
COVID Era Business and the Technology Evolution of 2020Mobile Marketing
July 20, 2020

The 2020 Technology Evolution

Covid Era Business and the Technology Evolution of 2020 has brought about a new norm for all of us. Businesses and consumers alike have to adjust.
Jacob Carter
Love0
Tenant TurnoverLease Renewals
July 13, 2020

The Cost of Tenant Turnover

Residents who renew their lease with you year after year are your evangelists. These are the folks who are so happy with where they live they pay their 3% rent…
Jacob Carter
Love0
Future of Lead NurtureMFH Marketing
July 8, 2020

The Future of Lead Nurture

"We received a 98% open rate on our last Nurture Boss Campaign. Something that is simply unobtainable through our traditional nurturing methods."
Jacob Carter
Love0
Better Lead NurtureLead GenerationMFH Marketing
July 3, 2020

Asking The Right Questions For Better Lead Nurturing

In MFH there are many ways we collect prospect data. Online Guest Cards is one of the most common. So we pose this question to you in regards to your…
Jacob Carter
Love0

”“It’s refreshing to find a supplier that values lead nurturing as much as I do. The team at Nurture Boss, has been wonderful to work with. Since day one their customer service, support, and level of involvement with our team has been outstanding. Their level of commitment to our goals and their training for our onsite teams are a big part of the success we have seen from piloting this tool.”

Caitlin B.Field Marketing Specialist at Avenue5 Residential
Request A Demo