The Multifamily
Revenue Gap Report

How much revenue is your portfolio leaving on the table this month? We benchmarked leasing call coverage, follow-up quality, and delinquency recovery across thousands of properties. The answer is probably larger than you think.

52.93%
Avg unanswered leasing call rate
1 in 7
Renters incurring a late fee
9 sec
NB AI Chatbot response time
+47.9%
Tours above benchmark
Free Assessment
How much revenue is your portfolio failing to capture?
Answer 10 questions across three dimensions and get your personalized Revenue Capture Score — benchmarked against properties nationwide on the Nurture Boss platform.
Dimension 1
Leasing Call Coverage
Up to 33 pts
Dimension 2
Follow-Up Quality
Up to 33 pts
Dimension 3
Delinquency Recovery
Up to 34 pts
52.93%
Avg unanswered call rate
47.6%
Stop follow-up in 15 days
1 in 7
Renters incurring a late fee (CFPB)
Dimension 1 — Leasing Call Coverage
Question 1 of 10
What percentage of inbound leasing calls does your team answer?
The platform average is 47%. Most teams answer far fewer than they think.
Please select an option.
Dimension 1 — Leasing Call Coverage
Question 2 of 10
Does your leasing line have coverage on evenings and weekends?
Platform data shows answer rates drop to 5% on Monday mornings and 12% on Saturday mornings — the exact windows when prospects call after browsing listings.
Please select an option.
Dimension 1 — Leasing Call Coverage
Question 3 of 10
Do you track inbound call volume and answer rates by property?
Properties that measure call coverage are significantly more likely to optimize it. The platform benchmark is 0.80 leasing calls per unit per month.
Please select an option.
Dimension 2 — Follow-Up Quality
Question 4 of 10
Which channels does your team use to follow up with leasing prospects?
The top 15% of properties use all three channels and generate 6x more tours than single-channel operators.
Please select an option.
Dimension 2 — Follow-Up Quality
Question 5 of 10
How quickly does your team typically respond to a new leasing inquiry?
Top properties respond in under 8 hours. The average is 36 hours — by which point many prospects have already toured a competitor.
Please select an option.
Dimension 2 — Follow-Up Quality
Question 6 of 10
How long does your team continue following up with a prospect who hasn't responded?
It takes 8 touchpoints to generate a tour and 10+ to generate an application. 47.6% of properties quit before reaching either threshold.
Please select an option.
Dimension 3 — Delinquency Recovery
Question 7 of 10
What percentage of your units are currently delinquent on rent?
CFPB payment data shows roughly 1 in 7 renters incurring a late fee today. Multifamily loan delinquencies have risen 3.4x in two years as operating costs outpace revenue.
Please select an option.
Dimension 3 — Delinquency Recovery
Question 8 of 10
How quickly does your team make first contact after a payment is missed?
Same-day contact is the single most predictive variable in recovery outcomes. Properties that wait a week recover a fraction of what same-day outreach achieves.
Please select an option.
Dimension 3 — Delinquency Recovery
Question 9 of 10
How does your team handle delinquency follow-up?
Consistency of follow-up matters as much as speed. An automated process that contacts every delinquent resident on the same schedule outperforms even a well-intentioned manual one.
Please select an option.
Question 10 of 10
How many units are in your portfolio?
This helps us contextualize your score against properties of similar scale on the Nurture Boss platform.
Please enter your unit count.
Last step
Where should we send your full Revenue Capture Score breakdown?
Your personalized score across all three dimensions — plus a detailed breakdown of what's dragging each score down — will be reviewed on a free 15-minute call with the Nurture Boss team.
Please enter a valid email address.
Press Enter ↵
Your Revenue Capture Score
Here's your score.
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Your Tier
--
--
Leasing Call Coverage
--/33
Follow-Up Quality
--/33
Delinquency Recovery
--/34
Want the full benchmark data behind your score? Download The Multifamily Revenue Gap Report — free, no form required.
Download the Report
What we'll cover on your free 15-minute review call
The specific inputs dragging each dimension score down
We'll walk through exactly which gaps are costing the most points — and the most revenue — in your specific portfolio.
Peer comparison at your scale
How your three dimension scores compare to similar-sized properties currently on the Nurture Boss platform.
A prioritized action plan to close your revenue gaps
The two or three highest-ROI moves your portfolio can make — sequenced by impact and implementation effort.