Michelle got into multifamily marketing to turn traffic into signed leases. Instead, she spent her days guessing which campaigns were driving qualified leads and defending her budget to ownership. That changes with Nurture Boss. Learn how one AI platform supports multifamily marketers.
Capture Every Lead and
Know Where It Came From
Michelle didn’t launch campaigns just to watch leads go cold before leasing could follow up. With Nurture Boss today, every lead that comes in gets captured in your CRM, engaged, and attributed.
With Nurture Boss, marketers will see:
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- Leads captured from channels such as ILSs, website, and chatbot with accurate source attribution when UTM keys are configured
- Its Virtual Leasing Assistant engaging prospects instantly 24/7 so you don’t lose them to the competition
- Tours scheduled automatically without leasing lifting a finger
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Stop Defending Your Budget.
Start Proving Your Impact.
When Michelle’s leadership asks what’s working, she shouldn’t have to dig for the answer. Nurture Boss gives you real-time performance data and a dedicated client manager who brings insights to you before you ask.
Marketers will see:
- Hot Lead Reports surfacing which prospects are most likely interested so your onsite teams work the right leads first
- Automated follow-up data showing how quickly prospects are being engaged, so no lead falls through the cracks, and your team’s responsiveness is always on record
- Portfolio-wide visibility into engagement, open rates, and AI automation performance so you can spot what’s working
Nurture Prospects and Residents
from First Touch to Renewal
Michelle’s job doesn’t end when a lead comes in. Prospects and residents need nurturing. With Nurture Boss, keep leads and residents informed on important information and updates.
Marketers will see:
- Leads nurtured with the right message across email, text, and chat without adding to the leasing team’s workload
- Your Virtual Leasing Assistant handling FAQs, availability, and tour scheduling so agents can focus on relationship building
- Residents using RapidReach for urgent maintenance calls to ensure a person is reachable for help
More Leases.
Less Guesswork.
Imagine walking into a meeting with real numbers. Leads captured. Tours booked. Leases attributed.
It’s not a fantasy. That’s what Nurture Boss makes possible today. AI would have given Michelle the clarity and confidence she always wanted but could never get from a spreadsheet.
That’s the reality Nurture Boss has created.
We help great multifamily marketers do better work.
What Can Nurture Boss
Do For You?
Learn more about how Nurture Boss can bring AI and Automation to your property to increase occupancy, maintain occupancy, increase renewals, and boost short staffed or centralized leasing teams!
Why Nurture Boss?
Custom Branding
Nurture Boss ensures your Virtual Leasing Assistant aligns with your property’s look, feel, and tone so every interaction feels on-brand and professional.
Mobile First
Your prospects are on their phones a lot. That’s why Nurture Boss is built with a mobile-first approach, ensuring every interaction is fast and optimized for today’s on-the-go renter.
Customer Service
Customer service isn’t an afterthought — it’s a core part of your success. We believe your dedicated Client Success Manager is an extension of your team to optimize performance.
Automated Communication
It’s unrealistic to expect onsite teams to send tailored messages to hundreds of prospects manually. Our automation delivers personalized, timely communications at scale.
Timed Communication
Reaching prospects at the right moment can make all the difference. Nurture Boss uses data-driven automation to deliver perfectly timed messages.
The Right Message
What you say is important, but how you say it shapes the entire experience. With us, every message is thoughtfully crafted to reflect your brand voice and leave a lasting impression.
Text Messaging
Generic messages get ignored — personalized texts through Nurture Boss get results. With a 98% open rate, text messaging ensures your message is actually seen.
Reporting
Get clear, actionable reporting about your success. From lead engagement to conversion rates, your dedicated Client Success Manager reviews the data with you regularly.
Request A Demo”“Nurture Boss has been an exceptional vendor partner! Not only do they provided a top-tier level of custom service, but they have also been instrumental in our lead management process and delivering conversions. They act as an extension of our team and are always willing to go the extra mile. A special thank you to Jacob Carter, Jessica Biskind, and Marissa Moeller for all your support!”
Ariana BourqueDirector of Marketing
