Meet your new secret weapon for clean, consistent marketing attribution: Nurture Boss’s SourceSense Mapping. This solution captures and labels every prospective resident’s traffic source when they chat, schedule, or convert inside your website widget. This way, you always know exactly where your leads come from, and you can finally prove ROI with confidence.
Stop Losing Visibility
and Money
When attribution breaks down, your marketing dollars go to waste. You can’t optimize ad spend and you can’t clearly see which channels drive leases. SourceSense Mapping changes that. It captures each lead’s UTM tags immediately when they interact with your website widget.
With Nurture Boss’s SourceSense Mapping, you can:
- Automatically attach the correct lead source before the lead reaches your CRM
- Capture UTM tags from ILS listings, ads, social media, email, and websites
- Prevent mislabeled or generic sources from ever hitting your system
- Clean up attribution without manual work from onsite teams
- Keep your marketing and operations teams aligned on true performance
Data that Actually
Tells the Truth
Bad attribution leads to bad decisions. With SourceSense Mapping, you get accurate, reliable visibility into exactly where your renters come from every time.
With Nurture Boss’s SourceSense Mapping, your team is:
- Able to define custom mappings for each UTM tag and campaign
- Equipped with clean, verified source data for every lead
- Empowered to make smarter budget decisions with accurate reporting
- Protected against data loss thanks to real-time lead source tagging
Win Back Hours and
Clean Up Your CRM
SourceSense Mapping ensures leads enter your CRM correctly from the start,
saving time, reducing errors, and eliminating attribution chaos.
With SourceSense Mapping, your teams:
- Spend zero time fixing lead sources
- Avoid mislabeled or duplicate source entries
- Reduce manual data cleanup by marketing or operations
- Eliminate inconsistent naming conventions across properties
- Build accurate performance reports without extra work
What Can Nurture Boss
Do For You?
Learn more about how Nurture Boss can bring AI and Automation to your property to increase occupancy, maintain occupancy, increase renewals, and boost short staffed or centralized leasing teams!
Why Nurture Boss?
Custom Branding
Nurture Boss ensures your Virtual Leasing Assistant aligns with your property’s look, feel, and tone so every interaction feels on-brand and professional.
Mobile First
Your prospects are on their phones a lot. That’s why Nurture Boss is built with a mobile-first approach, ensuring every interaction is fast and optimized for today’s on-the-go renter.
Customer Service
Customer service isn’t an afterthought — it’s a core part of your success. We believe your dedicated Client Success Manager is an extension of your team to optimize performance.
Automated Communication
It’s unrealistic to expect onsite teams to send tailored messages to hundreds of prospects manually. Our automation delivers personalized, timely communications at scale.
Timed Communication
Reaching prospects at the right moment can make all the difference. Nurture Boss uses data-driven automation to deliver perfectly timed messages.
The Right Message
What you say is important, but how you say it shapes the entire experience. With us, every message is thoughtfully crafted to reflect your brand voice and leave a lasting impression.
Text Messaging
Generic messages get ignored — personalized texts through Nurture Boss get results. With a 98% open rate, text messaging ensures your message is actually seen.
Reporting
Get clear, actionable reporting about your success. From lead engagement to conversion rates, your dedicated Client Success Manager reviews the data with you regularly.
Request A Demo”“Nurture Boss has been an exceptional vendor partner! Not only do they provided a top-tier level of custom service, but they have also been instrumental in our lead management process and delivering conversions. They act as an extension of our team and are always willing to go the extra mile. A special thank you to Jacob Carter, Jessica Biskind, and Marissa Moeller for all your support!”
Ariana BourqueDirector of Marketing
