Western Wealth Communities

Why a VP of Property Performance Upgraded Lead Nurturing and Team Efficiency with Nurture Boss

Western Wealth Communities partnered with Nurture Boss to stop leads from slipping through the cracks and ease onsite team burnout. Nurture Boss’s AI automates follow-ups across text, email, chatbot, and voice, answering prospect questions while teams focus on leasing and relationship building. The impact: 38,000 hours saved and over $685,000 protected.

The Challenge: Nurturing Leads Without Burning Out Teams

Western Wealth Communities faced a common challenge among fast-paced property management companies. Strong initial leads were slipping through the cracks within 24-48 hours of a prospect reaching out. On-site teams were overwhelmed, juggling multiple responsibilities, and unable to follow up consistently and with quality.

The cost was two-fold for Marlee Murdock, Vice President of Property Performance at Western Wealth Communities. Her team missed leasing opportunities and had strained team performance. She needed a solution that didn’t just plug into their systems but fit into their team and acted as an enablement tool: Enter Nurture Boss.

The Solution: Virtual Leasing Assistant + Support

Marlee found her solution in Nurture Boss, not just as an AI platform but as a partner. Nurture Boss’s Virtual Leasing Assistant stepped in for Marlee’s leasing teams. It handled lead follow-ups, keeping prospects engaged long after a tour request or inquiry. It made her teams feel like the AI was being a true teammate. Over the past five years, Nurture Boss has become an extension of the Western Wealth Communities’ onsite teams.

The AI-powered solution seamlessly automates back-and-forth text, email, chatbot, and voice communications. The goal is for it to nurture every lead toward conversion while synchronizing human team performance with a personal touch.

”“Our onsite team members see Nurture Boss as an extension of their work. It enables them to do more and feel better about their efforts. Their relationship with their dedicated support representative feels like working with a trusted advisor.”

Marlee MurdockVice President of Property Performance, Western Wealth Communities

Implementation: Seamless, Responsive, and Human

From onboarding to ongoing support, the Nurture Boss team ensured a seamless implementation. Whether answering a question in great detail or jumping on a call to support a team member, Marlee’s team experienced responsiveness that felt natural and internal, not outsourced. Nurture Boss’s people-first approach matched the culture at Western Wealth Communities, where the focus is not just on the success of its properties but on the people who live and work in them.

”“Technology is only as good as the support behind it, and Nurture Boss has built that mindset into every employee that we’ve worked with.”

Marlee MurdockVice President of Property Performance, Western Wealth Communities

The Results: $685K Saved and 38K Hours Back — and Counting

For years, Nurture Boss has delivered measurable, sustained impact for Western Wealth Communities. Nurture Boss has returned both time and budget back to onsite teams by automating prospect and resident messaging.

  • 38,044 hours saved — the equivalent of more than 18 full-time employees working for a year*
  • $685,933 protected — time and effort that would have otherwise required additional staff or resources

*We count three minutes saved per text or email and $18.03 saved for every hour.

Nurture Boss is empowering teams to focus on personal connection and leasing success, while AI handles the busy work in the background.

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