Nurture Boss, a leading provider of AI-driven leasing and nurturing solutions for the multifamily industry, is pleased to announce the appointment of Ashley McGovern as Director of Content Marketing. McGovern brings over seven years of experience in content strategy, digital marketing, and audience engagement to the company.
Previously, she served as Senior Content Marketing Manager at Realync, a B2B SaaS startup specializing in virtual tour solutions for multifamily. There, she played a pivotal role in redefining the company’s content strategy, introducing innovative approaches like short-form video, educational series, and tailored digital content that significantly boosted audience engagement and brand visibility. Her direction and strategic execution were pivotal in helping position Realync for its successful acquisition by Grace Hill, a leading provider of SaaS performance solutions for the industry.
At Nurture Boss, McGovern will lead content marketing strategy and execution, with a focus on educating and engaging multifamily professionals. Her customer-first approach aligns closely with Nurture Boss’s mission to deliver AI-driven solutions that simplify leasing, strengthen resident relationships, and enhance the overall renter experience.
“We are thrilled to welcome Ashley to the Nurture Boss team,” said Jacob Carter, Founder and CEO of Nurture Boss. “Her expertise in content marketing and storytelling will play a key role in spotlighting how our clients are using AI to drive real results. As we continue to grow, Ashley will help us bring those success stories to life, showing how technology and human-centered strategy come together to create better experiences across the multifamily industry.”
McGovern holds a degree in Public Relations and Strategic Communications from Purdue University. She brings a blend of creative vision, strategic thinking, and industry insight that will play a key role in amplifying Nurture Boss’s voice and helping the multifamily industry better understand the impact of AI on the entire resident lifecycle.
About Nurture Boss
Combining modern technology and AI with automated workflows, Nurture Boss is redefining AI for multifamily. Nurture Boss’ AI platform allows apartment owners and operators to convert more prospective renters and retain more residents. From the moment a new lead is generated until a resident is renewing a lease, Nurture Boss offers AI powered solutions to automate and execute every step along the way. For more information about Nurture Boss, please visit nurtureboss.io.
