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Search has changed. Again. Renters are talking to AI. Asking it to be a therapist, party planner and most recently, a leasing agent. With generative AI (GEO) powering more search results,…

Multifamily properties are facing intense competition, and standing out requires more than curb appeal. Today’s renters expect instant answers, seamless digital experiences, and 24/7 responsiveness. But leasing agents are stretched…

Flashback to March 2020: Leasing offices were empty. Marketing strategies flipped overnight. Self-guided tours surged, and chatbots became the new front desk. Five years later, the dust has settled. Lockdowns…