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Multifamily properties are facing intense competition, and standing out requires more than curb appeal. Today’s renters expect instant answers, seamless digital experiences, and 24/7 responsiveness. But leasing agents are stretched…

Flashback to March 2020: Leasing offices were empty. Marketing strategies flipped overnight. Self-guided tours surged, and chatbots became the new front desk. Five years later, the dust has settled. Lockdowns…

Gallery Residential turned to Nurture Boss to empower leasing teams with AI-driven automation that streamlined follow-ups and boosted conversion. By integrating a Virtual Leasing Assistant, they saved $25K, reclaimed 1,378…