The Prime Company
The Prime Company turned to Nurture Boss to solve the challenge of AI competing with leasing teams. For the Prime Company, Nurture Boss’s Follow-Up Aware capability ensures that leasing agents lead communication during office hours, while AI handles tasks outside of office hours and on weekends. This balance gave their teams control, avoided overwhelming prospects, and built confidence that no lead would slip through the cracks.
The Challenge: Striking the Right Balance Between AI and Human Leasing Teams
The Prime Company manages 3,900 student housing beds and prides itself on trusting the salesmanship and judgment of its leasing teams. However, the company faced a critical challenge: finding an AI leasing assistant and platform that would support rather than compete with onsite teams. The Prime Company’s previous AI provider created confusion by communicating with prospects at the same time as leasing agents did. Without the ability to pause or control when AI stepped in, prospects were often bombarded by both the technology and the human leasing team. This dual communication risked damaging trust with prospective residents and undermining the leasing experience.
The Solution: Nurture Boss’s Follow-Up Aware Capability Puts Leasing Teams First
Nurture Boss solves this challenge with its Virtual Leasing Assistant and Follow-Up Aware feature, giving operators control to pause, adjust timing, or customize the frequency of AI-driven nurturing workflows. For the Prime Company, leasing agents now remain the primary point of contact during business hours, while their AI takes over after hours, on weekends, or whenever teams are unavailable. This approach gave The Prime Company confidence that Nurture Boss understood the negative impact when technology gets in the way of personal connection. Instead, AI became a true safety net, ensuring no prospect or resident went unanswered.
Beyond its Virtual Leasing Assistant and Follow Up Aware feature, The Prime Company uses Nurture Boss’s Payments and Delinquency AI capability to handle missed rent collection. This eliminates the need for onsite teams to spend time knocking on doors. The tool delivers consistent, timely, and frequent follow-up to delinquent residents. One of the features Levi values most. As Levi put it, “The collections tool pays for the platform itself.”
Implementation: Customizable, Responsive, and Human
Nurture Boss tailored the implementation process to fit The Prime Company’s student housing operations, avoiding a one-size-fits-all rollout. Its support has been critical in rebuilding trust in AI among the onsite teams. With quick responses, consistent communication, and the Follow-Up Aware capability, Nurture Boss is steadily winning over teams who had been skeptical after their experience with a previous AI vendor.
