Dayrise Residential is a fast-growing property management company with a portfolio of 38 properties and nearly 11,858 units. With rapid expansion comes common industry challenges: higher lead volumes, stretched onsite teams, and more pressure to respond quickly to residents. Senior Director of Marketing at Dayrise Residential, Courtney Bastian, knew something had to change. She learned how AI and automation can help busy teams nurture prospects and residents. So that’s when Courtney and her team decided to pilot Nurture Boss alongside a competitor in the space to see which platform could deliver the best results.

Nurture Boss was brought in to address two key issues: low engagement with incoming leads and a need for improved communication coverage when onsite teams are stretched too thin. Nurture Boss’s automation solutions were deployed portfolio-wide, automating email nurturing through personalized communication triggered by key leasing milestones. Think tours, applications, move-in instructions, and rent reminders. Meanwhile, Nurture Boss’s AI-powered Virtual Leasing Assistant launched at a select group of properties. The AI assistant handles missed calls, answers leasing questions, and ensures prospects are guided toward scheduling tours or starting applications. And it’s working. Courtney’s teams love their AI teammate because it doesn’t just help, it empowers them to focus on building relationships with residents. For Courtney? It wasn’t just about finding the right vendor and having powerful AI technology. It was also about the experience and support that came with it.

For Courtney and the Dayrise team, onboarding Nurture Boss was seamless. The Nurture Boss team brought not only AI expertise but also empathy and real-world understanding of onsite challenges. Even when Courtney provided feedback on enhancing the reporting, she was impressed with how it was received and quickly acted on. That level of responsiveness isn’t something Courtney has typically seen from other partners.