Gallery Residential
Gallery Residential turned to Nurture Boss to empower leasing teams with AI-driven automation that streamlined follow-ups and boosted conversion. By integrating a Virtual Leasing Assistant, they saved $25K, reclaimed 1,378 hours, and kept teams focused on building strong prospect relationships and driving leases.
The Challenge: Re-engaging Teams and Aligning Leasing Goals
Gallery Residential was growing quickly, adding new communities and lease-ups to its portfolio. With the pace of growth came the need for more streamlined support to help leasing teams stay aligned, motivated, and focused on conversion. Regional Marketing Director Luisa Luperdi recognized an opportunity to provide her teams with the right tools to re-energize their efforts and deliver a consistent experience for prospects. By introducing Nurture Boss as a conversion resource, Luisa helped teams stay on track, build stronger connections with prospects, and stay focused on leasing goals.
The Solution: AI Virtual Leasing Assistant
Luisa knew her teams needed better support for follow-ups with prospects and residents, and finding the right solution was high on her list. When Nurture Boss reached out, the timing couldn’t have been better. With 15 properties and many in critical lease-up phases, every lead matters. Nurture Boss was exactly the tool she’d been looking for.
Nurture Boss became the team’s Virtual Leasing Assistant (VLA). Nurture Boss’s AI steps in to automate email and text follow-ups while freeing up onsite teams to focus on phone calls, in-person tours, and other important tasks.
Nurture Boss’s Virtual Leasing Assistant manages all prospect and resident communication in one platform: email, text, chat, and voice. It answers questions instantly and guides prospects from lead to lease and residents from lease to renewal.
But AI and automation doesn’t mean your team is out of the loop. When the AI needs backup, it automatically alerts your leasing team. If the lead is highly engaged, we trigger a “Hot Lead” email so your team can jump in and close the deal faster.
Implementation: Smooth and Straightforward
The experience with Nurture Boss was smooth and straightforward from day one. Luisa says the onboarding process was seamless, with Nurture Boss bringing real onsite operational insight that made implementation one of the best she’s seen.
This hands-on, supportive approach is one of Nurture Boss’s key differentiators. We believe it’s our job not just to provide technology but to use it as AI experts to drive better outcomes for our clients.
But AI and automation doesn’t mean your team is out of the loop. When the AI needs backup, it automatically alerts your leasing team. If the lead is highly engaged, we trigger a “Hot Lead” email so your team can jump in and close the deal faster.
