Each custom landing page has several customization fields that can be edited to make the page unique to your property and a specific resident or prospect. Many of those fields are shared by multiple pages. We call these common fields. See a list of common fields below with a description of each.
The Campaign Label is a field you can use to store and sort your pages in a way that makes sense to you. For example, you may want to check which pages you created in the past for your June Concession Offering. One way you can achieve this is by adding the Campaign Label of “June Concession Offering” to each page you make for this specific concession. You can then, at a later date, use the search input on the “Pages” screen to filter pages so only the ones for “June Concession Offering” show.
Each Campaign Label you use is saved. This way you can re-use the same label without worrying about remember how you typed something previously. As you begin to type in the Campaign Label input a dropdown will appear with previous labels matching the text you have typed.
The Page Name is how you identify your unique custom landing pages. We highly recommend using either the prospect/resident’s full name or email address here. The Page Name is what is shown to you when reviewing the engagement/events of all the pages you’ve created and sent.
The Banner Image is the background or “hero” image at the top and bottom of your custom landing page. We usually recommend using stunning external shot of your property here. Recommended dimension are 1600px by 900px and no larger than 200kb in size.
The Left Logo is the logo of your property shown on the custom landing pages. The recommended dimensions are 450px by 150px and no larger than 200kb. Remember your logo will be shown on top of a white background.
The Property Name is set by Nurture Boss when your account is created. This is the name of the property that appears in your custom landing pages. If you would like to change the Property Name of your account please contact email@example.com
This is the URL of the properties website. This will be used to link users back to your property website from your custom landing pages. The URL will displayed exactly as it is typed here. For example if you want your property website to show on your custom landing pages as myproperty.com the you must type “myproperty.com” into this input.
*Please note that a valid URL must be entered. Nurture Boss will automatically append https:// to a URL if it is missing it, so this is not a required part of the URL you enter as the Property Website.
This is the URL of the properties online application. This will be used to link users to your property’s online application from your custom landing pages. The exact URL will not be shown to prospect. Instead a link that says “APPLY ONLINE” will be shown and link the user to the URL you have entered.
*Please note that a valid URL must be entered. Nurture Boss will automatically append https:// to a URL if it is missing it, so this is not a required part of the URL you enter as the Online Application.